Social commerce is on the rise.
Brands and consumers will use social commerce well in 2023 as it creates a more seamless and direct experience for users. No “link in bio” callout will be needed to direct potential buyers. Influencers and creative social content will be the name of the game.
The best marketing strategy in 2023 will be one with integrated video and written content.
Websites still need text information, but adding videos to showcase products (and then having the ability to add them to social media) will help marketers to expand their reach to a wider audience.
Sources consulted: Forbes
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