We´re a group of
rebellious agencies

We represent the union of independent agencies. We are experts at integrating creativity with solid media strategies and innovative technologies. Disenchanted with traditional agencies, this network of dreamers decided to renew the industry, creating a more ethical, collaborative and humane version of it.

Independent but Integrated

Independent means that you talk to the best of each agency from the first one to the last one. In this business we need to always be excellent to survive.

Integrated means that everyone in the network understood a long time ago that, if the communication of your brand is one, dividing tasks between different agencies that do not speak to each other, often ends badly.

Your money is our money

In the network we believe that every client is excellent, that every campaign deserves a great idea, plus a brilliant plan, and that any budget is a treasure to be cared for as if it were our own money.

Your partners

We know by heart the countries we are in because our team is local. We believe that a large part of the success of a campaign is based on finding the right solutions and polishing them. That can only be achieved by perfectly knowing the consumer you want to impact. That is why being on the ground, being local, seems essential to us. To do something different would be to do it wrong.

Alber Fernández

CEO & Founder / Normmal

David Lage

Us & Latam Director & Global CSO / Normmal

Fernando Monedero

Global Digital Strategy officer / Normmal

Kathia Gómez

Gerente General / El Salvador / Normmal

Pepe Montalvo

Founder Agencia Montalvo

Jonathan Rivera

Co-founder & VP New Business

Paola Zingman

CEO / Arabella

Carlos Perilli

Managing Director / FG Medios

Fernando Giogia

Presidente / FG Medios

Fernando Retana

Managing Director / Full Media

Juan Franco

CEO

Esperanza Sarmiento

Head of Strategic Partnerships
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How can we help?

We expand the barriers for businesses that seek to win over new markets with their brands. We know that the key to going far is to have the best allies on your side. Each of our partners adds their authenticity, experience, and capacity for innovation, offering comprehensive services of international scope, and wherever we are present, we make you feel like a local.

We innovate at the pace of world leaders and thanks to our partners, we fully understand the markets, trends, and peculiarities of each country.

+ Market and Competition Analysis
+ Brand Strategy
+ Consumer & Retail insights
+ Naming
+ PR Strategy
+ Brand Consulting
+ Voice marketing
+ Blockchain marketing
+ Metaverse

+ Brand positioning
+ Communication Strategy
+ Creative Concepts
+ Creative Production
+ Digital Production
+ Community Management

+ Media Strategy on / off
+ Media Planning and Media Buying
+ Tracking and optimization
+ Direct: Display, Video & Native
+ Programmatics: Display, Video & Native
+ Google Adwords y Facebook Ads
+ Social Media
+ E-mail Marketing
+ SEO, Tag Implementation
+ Data: Data as a strategic tool
+ Performance, Conversion and Lead campaigns

All over the world

+ United States
+ Costa Rica
+ El Salvador
+ Mexico
+ Colombia
+ Chile
+ Peru
+ Argentina
+ Brazil
+ Spain *
+ UK *

* From our offices in Spain we operate in Southern Europe and Africa.
* From the UK, we operate in Northern Europe and Asia.

Our partners

Case studies

Yerba Mañanita

Agency: FG Medios

Larousse

Agency: Montalvo

Duolingo

Agency: Montalvo

AstraZeneca

Expo Dubai

Agency: Normmal

Librerías Gandhi

Agency: Montalvo

Bumble

Agency: Montalvo

Powpay

Agency: Arabella

Powpay

Agency: Arabella

Powpay

Agency: Arabella
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Our experience

Costa Rica
México
Colombia
Argentina
Brasil
España